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APPLE INTELLIGENCE

iPhone 16 Pro &
iPhone 16 Pro Max - APPLE INTELLIGENCE

From $999 or $41.62 per month for 24 monthsFootnote*

Buy - iPhone 16 Pro &
iPhone 16 Pro Max

APPLE INTELLIGENCE

iPhone 16 &
iPhone 16 Plus - APPLE INTELLIGENCE

From $799 or $33.29 per month for 24 monthsFootnote*

Buy - iPhone 16 &
iPhone 16 Plus

NEW | APPLE INTELLIGENCE

iPhone 16e - NEW | APPLE INTELLIGENCE

From $599 or $24.95 per month for 24 monthsFootnote*

Buy - iPhone 16e

iPhone 15 &
iPhone 15 Plus

From $699 or $29.12 per month for 24 monthsFootnote*

Buy - iPhone 15 &
iPhone 15 Plus

Explore all iPhone accessories.

All models.

Take your pick.

APPLE INTELLIGENCE

iPhone 16 Pro &
iPhone 16 Pro Max

iPhone 16 &
iPhone 16 Plus

Take a closer look

From $799

Buy

NEW | APPLE INTELLIGENCE

iPhone 15 &
iPhone 15 Plus

Take a closer look

From $699

Buy

Explore all iPhone accessories.

Shopping guides.

Can’t decide? Start here.

COMPARE ALL MODELS

Which iPhone is right for you?

Apple Intelligence.
Write, express yourself, and get things done effortlessly.

Shop with a Specialist over video.

- (Opens in a new window)

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in a store.

WATCH AND LEARN

How to save on iPhone with carrier deals at Apple.

Get a quick overview in this video.

WATCH AND LEARN

How to trade in your iPhone.

Get a quick overview in this video.

SWITCH TO IPHONE

Switching from Android to iPhone is supersimple. - (Opens in a new window)

Shopping guides.

Can’t decide? Start here.

COMPARE ALL MODELS

Which iPhone is right for you?

Apple Intelligence.
Write, express yourself, and get things done effortlessly.

Shop with a Specialist over video.

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in a store.

SWITCH TO IPHONE

Switching from Android to iPhone is supersimple.

Ways to save.

Right here at Apple.

Apple. Your one‑stop shop for incredible carrier deals. - (Opens in a new window)

Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required. Footnote ¹

Get a new iPhone every year, low monthly payments, and AppleCare+.^Footnote 4

Ways to save.

Right here at Apple.

Apple. Your one‑stop shop for incredible carrier deals.

Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required. Footnote ¹

APPLE TRADE IN

Get $170–$630 in credit towards any iPhone 16 model when you trade in iPhone 12 or higher. Footnote ²

APPLE CARD

Pay 0% APR over 24 months when you choose to check out with Apple Card Monthly Installments.^{Footnote ◊}

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one‑year warranty.

IPHONE UPGRADE PROGRAM

The easiest way to upgrade to a new iPhone.

Get a new iPhone every year, low monthly payments, and AppleCare+.^Footnote 4

Environment.

How iPhone makes a difference.

APPLE 2030

Innovating for you.
With the earth in mind.

APPLE TRADE IN

Get credit for helping
save resources.

REFURBISHED IPHONE

A good choice for you
and your footprint.

DURABILITY

Enjoy your iPhone.
For longer.

RECYCLING

This robot gets the most
out of your old device.

Environment.

How iPhone makes a difference.

APPLE 2030

Innovating for you.
With the earth in mind.

APPLE TRADE IN

Get credit for helping
save resources.

REFURBISHED IPHONE

A good choice for you
and your footprint.

DURABILITY

Enjoy your iPhone.
For longer.

RECYCLING

This robot gets the most
out of your old device.

Accessories.

Essentials that pair perfectly with your favorite devices.

Get even more attached to iPhone.

Snap on a case, wallet, or wireless charger.

New

iPhone 16 Pro Silicone Case with MagSafe - Aquamarine - New

$49.00

iPhone 16 Clear Case with MagSafe

$49.00

New

iPhone 16e Silicone Case – Fuchsia - New

$39.00

iPhone FineWoven Wallet with MagSafe – Deep Blue

$59.00

Beats iPhone 16 Pro Case with MagSafe – Summit Stone

$49.00

OtterBox Lumen Series Case with MagSafe for iPhone 16 – Pink

$49.95

Explore all MagSafe accessories.

Setup and support.

Our Specialists are here to help.

ONE-ON-ONE GUIDANCE

Meet your new iPhone with Personal Setup.

From setup to the latest features, get tips from a Specialist in an online session.

WATCH AND LEARN

Use Quick Start to set up and transfer data.

Watch Jeannie’s one‑minute overview on how easy it can be.

SETUP GUIDE

Step-by-step on how to easily setup your new iPhone. - (Opens in a new window)

WATCH AND LEARN

Want to activate service on a new iPhone?

Watch this simple 40-second overview from TJ.

CARRIER CONNECTIVITY

iPhone and eSIM — a simpler way to connect to your carrier. - (Opens in a new window)

WATCH AND LEARN

How AppleCare+ with Theft and Loss protects your iPhone.

Get a quick overview in this video.

TODAY AT APPLE

Join us to discover the best of iPhone. - (Opens in a new window)

Get started or explore what’s new in free sessions at the Apple Store.

Setup and support.

Our Specialists are here to help.

ONE-ON-ONE GUIDANCE

Meet your new iPhone with Personal Setup.

From setup to the latest features, get tips from a Specialist in an online session.

SETUP GUIDE

Step-by-step on how to easily setup your new iPhone.

CARRIER CONNECTIVITY

iPhone and eSIM — a simpler way to connect to your carrier.

TODAY AT APPLE

Join us to discover the best of iPhone.

Get started or explore what’s new in free sessions at the Apple Store.

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone. - (Opens in a new window)

AIRPODS

Magic runs in the family. - (Opens in a new window)

APPLE TV+

Get 3 months of Apple TV+ free when you buy an iPhone. Footnote ³ - (Opens in a new window)

APPLE FITNESS+

Get 3 months free when you buy an iPhone. Footnote ⁶ - (Opens in a new window)

AIRTAG

A supereasy way to keep track of your stuff. - (Opens in a new window)

APPLE ONE

Bundle up to six Apple services. And enjoy more for less. - (Opens in a new window)

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone.

AIRPODS

Magic runs in the family.

APPLE TV+

Get 3 months of Apple TV+ free when you buy an iPhone. Footnote ³

APPLE FITNESS+

Get 3 months free when you buy an iPhone. Footnote ⁶

AIRTAG

A supereasy way to keep track of your stuff.

APPLE ONE

Bundle up to six Apple services. And enjoy more for less.

Special Savings.

Exclusive savings for businesses, the military, and more.

BUSINESS

From enterprise to small business, we’ll work with you. Footnote ⁵ - (Opens in a new window)

GOVERNMENT

Special pricing is available for state, local, and federal agencies. Footnote ⁵ - (Opens in a new window)

VETERANS AND MILITARY

Active and veteran members may be eligible for exclusive savings. Footnote ⁵ - (Opens in a new window)

Special Savings.

Exclusive savings for businesses, the military, and more.

BUSINESS

From enterprise to small business, we’ll work with you. Footnote ⁵

GOVERNMENT

Special pricing is available for state, local, and federal agencies. Footnote ⁵

VETERANS AND MILITARY

Active and veteran members may be eligible for exclusive savings. Footnote ⁵

* Pricing for iPhone 16 and iPhone 16 Plus includes a $30 connectivity discount that requires activation with AT&T, Boost Mobile, T-Mobile, or Verizon. Pricing shown for iPhone 15 and iPhone 15 Plus includes a $30 connectivity discount for Boost Mobile, T-Mobile, and Verizon customers that requires activation and would otherwise be $30 higher for all other customers. Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. You’ll need to select AT&T, Boost Mobile, T‑Mobile, or Verizon as your carrier when you checkout. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI. Additional Citizens One Apple iPhone Payments terms are here (Opens in a new window).

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com (Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/102730 (Opens in a new window) for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of January 1, 2025, the variable APR on new Apple Card accounts ranges from 18.24% to 28.49%. You must elect to use ACMI at checkout. If you buy an ACMI-eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers: AT&T, Boost Mobile, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

^ Compatible hardware and software required.

1. AT&T iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16, and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro or iPhone 16 Pro Max of either $1000, $830, or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 16 of either $800 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16, on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36 month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 AT&T connectivity discount. Activation required.

AT&T iPhone 16e Special Deal: Buy an iPhone 16e 128 GB and get $383.36 in bill credits applied over 36 months. Buy an iPhone 16e 256 GB and get $303.36 in bill credits applied over 36 months. Buy an iPhone 16e 512 GB and get $323.36 in bill credits applied over 36 months. Requires upgrade of an existing line (or activation of a new line) and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activation required.

AT&T iPhone 15 Special Deal: Buy an iPhone 15 128 GB and get $513.36 in bill credits applied over 36 months. Buy an iPhone 15 256 GB and get $433.36 in bill credits applied over 36 months. Buy an iPhone 15 512 GB and get $453.36 in bill credits applied over 36 months. Requires upgrade of an existing line (or activation of a new line) and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activation required.

Boost Mobile iPhone 16 Special Deal: Buy an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and get $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months. No trade-in required. If you are trading in a device with this deal, trade-in value will be applied as additional bill credits over 36 months. Monthly price (if shown) reflects net monthly payment, after application of $1000 in bill credit (not to exceed the cost of the iPhone purchased) and trade-in credit (if applicable) applied over 36 months respectively. Requires activation of a new line, Boost Mobile Infinite Access plan and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. After making 12 installment payments, you may upgrade to a new iPhone and get up to $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months for the new iPhone on the Infinite Access plan and purchase on new qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. Tax on full retail price due at sale. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Bill credits are applied as a monthly credit over the 36-month installment plan. Trade-in credits start within 3 bills. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combined with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Boost Mobile connectivity discount. Activation required.

T-Mobile iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and trade-in of eligible smartphone.

Existing customers: Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus or Magenta MAX plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus or Magenta MAX 55, Military, or First Responder plan; or $500 or $250 for customers on a Go5G, Magenta, or Essentials plan. Must be an existing T-Mobile customer.

Add-a-Line customers: Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials, Simple Choice, TMO ONE/Plus, Magenta/MAX or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, TMO ONE/Plus, Magenta/MAX & Go5G 55, Military, or First Responder plan. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.

New customers: Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus (based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, or Go5G 55, Military, or First Responder plan. Must be a new T-Mobile customer.

Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, data plan, and trade-in in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Activation required.Contact T-Mobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due.

T-Mobile iPhone 16e Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 16e and trade-in of eligible smartphone.

Existing customers: Receive credit with purchase of an iPhone 16e (based upon the model and condition of your trade-in smartphone) of $899, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus or Magenta MAX plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus or Magenta MAX 55, Military, or First Responder plan; or $500 or $250 for customers on a Go5G, Magenta, or Essentials plan. Must be an existing T-Mobile customer.

Add-a-Line customers: Receive credit with purchase of an iPhone 16e (based upon the model and condition of your trade-in smartphone) of $899, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials, Simple Choice, TMO ONE/Plus, Magenta/MAX or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, TMO ONE/Plus, Magenta/MAX & Go5G 55, Military, or First Responder plan. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.

New customers: Receive credit with purchase of an iPhone 16e (based upon the model and condition of your trade-in smartphone) of $899, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, or Go5G 55, Military, or First Responder plan. Must be a new T-Mobile customer.

Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, data plan, and trade-in in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Activation required. Contact T-Mobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due.

T-Mobile iPhone 15 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 15 or iPhone 15 Plus and trade-in of eligible smartphone.

Existing customers: Receive credit with purchase of an iPhone 15 or iPhone 15 Plus (based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus or Magenta MAX plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus or Magenta MAX 55, Military, or First Responder plan; or $500 or $250 for customers on a Go5G, Magenta, or Essentials plan. Must be an existing T-Mobile customer.

Add-a-Line customers: Receive credit with purchase of an iPhone 15 or iPhone 15 Plus (based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials, Simple Choice, TMO ONE/Plus, Magenta/MAX or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, TMO ONE/Plus, Magenta/MAX & Go5G 55, Military, or First Responder plan. Must be a T-Mobile customer adding a new line to an existing T-Mobile account.

New customers: Receive credit with purchase of an iPhone 15 or iPhone 15 Plus(based upon the model and condition of your trade-in smartphone) of $1000, $800, or $400 for customers on a Go5G Next plan (excluding 55, Military, First Responder plans); or $800 or $400 for customers on a Go5G Plus plan (excluding 55, Military, First Responder plans); or $800, $600, or $300 for customers on a Go5G Next 55, Military, or First Responder plan; or $600 or $300 for customers on a Go5G Plus 55, Military, or First Responder plan; or $800 or $400 for customers on an Essentials or Go5G plan (excluding 55, Military, First Responder plans); or $600 or $300 for customers on an Essentials 55 Choice, or Go5G 55, Military, or First Responder plan. Must be a new T-Mobile customer.

Verizon iPhone 16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus.

Existing customers: Customers on an Unlimited Ultimate plan receive: $1000 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro or iPhone 16 Pro Max; $930 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Plus; or $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16. Customers on an Unlimited Plus plan receive $415 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Must be an existing Verizon customer.

New or Add-a-Line customers: Customers on an Unlimited Ultimate plan, Unlimited Plus plan, or Unlimited Welcome plan receive: $1000 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro or iPhone 16 Pro Max; $930 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Plus; or $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16. Must be a new Verizon customer or adding a new line to an existing Verizon account.

Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Requires purchase and activation of a new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple's trade-in partners may apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Verizon connectivity discount. Activation required.

Verizon iPhone 16e Special Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 16e.

Existing customers: Customers on an Unlimited Ultimate plan receive $600 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16e. Must be an existing Verizon customer.

New or Add-a-Line customers: Customers on an Unlimited Ultimate plan, Unlimited Plus plan, or Unlimited Welcome plan receive $600 credit (based upon the model and condition of your trade-in smartphone) with purchase of a iPhone 16e. Must be a new Verizon customer or adding a new line to an existing Verizon account.

Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Requires purchase and activation of a new iPhone 16e with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple's trade-in partners may apply. Activation required.

2. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

3. Apple TV+ offer available to new and qualified returning subscribers only. $9.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV+ 3 months free or 1 year free offer. Offer good for 3 months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

4. Program available for iPhone 16 and iPhone 16 Pro. Upgrade subject to eligible models. Available to qualified customers with a credit check and eligible U.S. credit or debit card. Requires a 24-month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the card issuer), purchase of AppleCare+ for iPhone, and iPhone activation with one of these national carriers: AT&T, Boost Mobile, T-Mobile, or Verizon. Sales tax and any applicable fees due at time of purchase. Full terms apply.

5. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1-800-854–3680.

6. Offer available to new subscribers who purchase an eligible device. $9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with an iPhone 6s or later with iOS 14.3 or later.

7. Apple reports data about the recycled content of its products at different levels of fidelity, based on the level of independent data verification. The bulk of Apple’s recycled content data is certified and thus verified by an independent third party. Less than 5% ofthe total mass shipped in Apple products in fiscal year 2022 contains recycled content that is either supplier verified, meaning it has been reported by the supplier and cross-checked by Apple, or supplier reported, meaning it has been reported by the supplier based on production and allocation values. In all cases, Apple defines recycled content in alignment with ISO 14021. We do not currently include industry-average recycled content, which may result in underreporting actual recycled content. Total recycled material shipped in products is driven by product material composition and total sales —as a result, this overall recycled or renewable content percentage may fluctuate basedon the number and type of products sold each year.

8. Based on sales-weighted averages of Mac, iPad, iPhone, Apple Watch, Apple TV,HomePod, AirPods, and Beats.

9. Apple’s goal to eliminate plastic from packaging includes retail bags, all finished goods boxes (including plastic content in labels and in-box documentation), packaging sent to our customers as part of Apple Trade In, AppleCare packaging for whole units and service modules (with the exception of plastics needed to protect items from electrostatic discharge), and secondary packaging of Apple products and accessories sold by Apple. Our goal does not include the inks, coatings, or adhesives used in our packaging. Responsible sourcing of wood fiber is defined in Apple’s Responsible Fiber Specification. We consider wood fibers to include bamboo. For more information about our work to protect and create responsibly managed forests, please read our Environmental Progress Report.

10. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.

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